Keith Baird has over 40 years of proven experience in manufacturing, operations, and product design and development. 

As a creative problem-solver, Keith is highly skilled in ideating product and process improvements, identifying barriers to implementation, and translating “big ideas” into executable product solutions. With a focus on providing excellent service to clients, Keith uses his experience, skills and knowledge to assist clients with competitive analysis, product design and development, product cost structure, and manufacturing methodologies. 

A Passion for Innovation
Keith’s passion for innovation has been the driving force behind his successful career. From the outset, he embraced creative thinking and saw challenges as opportunities to devise novel solutions. Over the years, his ability to think outside the box has allowed him to develop groundbreaking products and optimize manufacturing processes.

Empowering Ideas into Reality
One of Keith’s strongest attributes is his capacity to take visionary concepts and turn them into practical realities. He possesses an innate talent for identifying the practical steps required to bring a product from conception to market. This expertise has been instrumental in the successful development and launch of numerous products that have captivated consumers and driven business growth.

Keith has successfully worked with well-known brands like McDonald’s and Phillips, helping them to solve problems and giving them solutions that are used daily. With McDonald’s, Keith’s solution was able to move them from an unusable product in all of their stores to one that is still in operation to this day in every McDonald’s restaurant. Phillips was struggling with an issue that they couldn’t solve on their own regarding their CPAP machines. Keith’s innovation and problem-solving idea allowed them a path forward, saving them time and expense.

Client-Centric Approach
Understanding the value of building strong relationships with clients, Keith has always maintained a client-centric approach. He recognizes that each client has unique needs and challenges. As a result, he employs a personalized and tailored approach to assist them effectively. Whether it involves conducting comprehensive competitive analyses, designing and developing new products, optimizing product cost structures, or implementing efficient manufacturing methodologies, Keith is committed to delivering the best possible solutions.

Throughout his journey, Keith has honed his skills and acquired extensive knowledge in serving clients with excellence. He is deeply committed to providing exceptional service, leveraging his wealth of experience and expertise to support clients in diverse areas.